How Videos Can Ignite CHANGE and Urgency

Too often, videos or other media try too hard to stuff a lot of dry facts and figures into a short period without any real thought given as to how best to engage or motivate viewers and listeners. I think techniques like those mentioned above focus on emotion over intellect, creating urgency, etc. - will produce much better results than simply dumping large amounts of info and hoping something sticks!

During my day-to-day job duties, I create video-related content that intentionally targets the

audience's hearts instead of their heads. When comparing the scope of my body of work, videos that tap into the viewer's heart consistently pull the most engagement and win the most awards when attending conferences.

I've also found that structuring your overarching message in a way that creates a sense of urgency can effectively motivate people to action. There are several ways in which videos or other media can help develop a sense of urgency. For example, suppose you wanted to encourage people to take action on climate change. In that case, you could use images and footage of melting glaciers, floods, and other natural disasters that are directly caused by human activity. This would help viewers understand the real consequences of inaction and hopefully motivate them to make changes in their own lives.

Similarly, stories and metaphors can also be used effectively to promote positive change. For instance, when talking about the importance of recycling waste materials, one might tell a story about an animal who was saved from certain death because someone recycled their trash instead of simply throwing it away. In this way, stories serve as powerful motivators by helping us see the potential for good that exists all around us.